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商务英语案例分析
  • 书号:9787030582454
    作者:徐鹰
  • 外文书名:
  • 装帧:平装
    开本:16
  • 页数:198
    字数:310000
    语种:en
  • 出版社:科学出版社
    出版时间:2018-08-01
  • 所属分类:
  • 定价: ¥49.00元
    售价: ¥39.20元
  • 图书介质:
    纸质书

  • 购买数量: 件  可供
  • 商品总价:

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《商务英语案例分析》涵盖商务活动中的主要典型案例,并把真实的案例情境和基本的商务知识相结合。这些案例覆盖了市场营销管理、人力资源管理、战略管理等方面。全书包括12个单元,内容涉及现代商务和企业管理各领域,包括招聘面试、激励机制、绩效考核、产品定位、网上购物、广告设计、业务分析、市场开发、竞争策略、商务谈判、品牌塑造、猎头服务等主题。每个案例围绕主题组织相关语言素材和商务知识素材,让学生在具体语境中进行相关的语言和商务技能的学习,提高解决实际问题的能力。
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目录

  • 前言
    Unit 1 Recruitment 1
    Part I Lead in 1
    Section A Warming-up Questions 1
    Section B Listen and Respond 1
    Section C Reading Comprehension 4
    Section D Extended Vocabulary 8
    Part II Case Study 9
    Unit 2 Motivation 14
    Part I Lead in 14
    Section A Warming-up Questions 14
    Section B Listen and Respond 14
    Section C Reading Comprehension 17
    Section D Extended Vocabulary 21
    Part II Case Study 22
    Unit 3 Performance Assessment 26
    Part I Lead in 26
    Section A Warming-up Questions 26
    Section B Listen and Respond 26
    Section C Reading Comprehension 29
    Section D Extended Vocabulary 34
    Part II Case Study 35
    Unit 4 Product Position 41
    Part I Lead in 41
    Section A Warming-up Questions 41
    Section B Listen and Respond 41
    Section C Reading Comprehension 44
    Section D Extended Vocabulary 48
    Part II Case Study 49
    Unit 5 Online Shopping 54
    Part I Lead in 54
    Section A Warming-up Questions 54
    Section B Listen and Respond 54
    Section C Reading Comprehension 57
    Section D Extended Vocabulary 61
    Part II Case Study 62
    Unit 6 Advertising 66
    Part I Lead in 66
    Section A Warming-up Questions 66
    Section B Listen and Respond 66
    Section C Reading Comprehension 69
    Section D Extended Vocabulary 74
    Part II Case Study 75
    Unit 7 Business Analysis 79
    Part I Lead in 79
    Section A Warming-up Questions 79
    Section B Listen and Respond 79
    Section C Reading Comprehension 82
    Section D Extended Vocabulary 87
    Part II Case Study 88
    Unit 8 New Market 93
    Part I Lead in 93
    Section A Warming-up Questions 93
    Section B Listen and Respond 93
    Section C Reading Comprehension 96
    Section D Extended Vocabulary 100
    Part II Case Study 101
    Unit 9 Competitive Strategy 106
    Part I Lead in 106
    Section A Warming-up Questions 106
    Section B Listen and Respond 106
    Section C Reading Comprehension 109
    Section D Extended Vocabulary 113
    Part II Case Study 114
    Unit 10 Negotiation 120
    Part I Lead in 120 Section A Warming-up Questions 120
    Section B Listen and Respond 120
    Section C Reading Comprehension 123
    Section D Extended Vocabulary 127
    Part II Case Study 127
    Unit 11 Fast Fashion 132
    Part I Lead in 132
    Section A Warming-up Questions 132
    Section B Listen and Respond 132
    Section C Reading Comprehension 135
    Section D Extended Vocabulary 140
    Part II Case Study 140
    Unit 12 Headhunter 145
    Part I Lead in 145
    Section A Warming-up Questions 145
    Section B Listen and Respond 145
    Section C Reading Comprehension 148
    Section D Extended Vocabulary 153
    Part II Case Study 154
    Keys to Exercises 160
    Unit 1 160
    Keys to Section A 160
    Keys to Section B 161
    Keys to Section C 162
    Keys to Section D 162
    Unit 2 163
    Keys to Section A 163
    Keys to Section B 163
    Keys to Section C 165
    Keys to Section D 165
    Unit 3 165
    Keys to Section A 165
    Keys to Section B 166
    Keys to Section C 167
    Keys to Section D 168
    Unit 4 168
    Keys to Section A 168
    Keys to Section B 168
    Keys to Section C 170
    Keys to Section D 170
    Unit 5 170
    Keys to Section A 170
    Keys to Section B 171
    Keys to Section C 172
    Keys to Section D 173
    Unit 6 173
    Keys to Section A 173
    Keys to Section B 173
    Keys to Section C 175
    Keys to Section D 175
    Unit 7 175
    Keys to Section A 175
    Keys to Section B 176
    Keys to Section C 177
    Keys to Section D 177
    Unit 8 178
    Keys to Section A 178
    Keys to Section B 178
    Keys to Section C 180
    Keys to Section D 180
    Unit 9 180
    Keys to Section A 180
    Keys to Section B 181
    Keys to Section C 182
    Keys to Section D 183
    Unit 10 183
    Keys to Section A 183
    Keys to Section B 184
    Keys to Section C 185
    Keys to Section D 186
    Unit 11 186
    Keys to Section A 186
    Keys to Section B 186
    Keys to Section C 188
    Keys to Section D 188
    Unit 12 188
    Keys to Section A 188
    Keys to Section B 190
    Keys to Section C 191
    Keys to Section D 191
    Appendixes 193
    Appendix A Rating Scale of Presentation 193
    Appendix B Rating Scale of Business Writing 194
    Appendix C An Example of Memo 194
    Appendix D An Example of Email 195
    Appendix E An Example of Report 197
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