目录 前言/001 第1章 导论 1.1 共享经济的快速兴起/001 1.2 共享经济发展存在的隐忧/004 1.3 核心概念的界定/009 1.4 研究方法与研究设计/018 1.5 本书的结构安排/026 第2章 理论基础与研究动态 2.1 文献搜集及统计分析/035 2.2 共享经济的理论基础/042 2.3 共享经济的参与动机/045 2.4 共享经济的影响/049 2.5 共享经济的困境/051 2.6 共享经济的治理/052 2.7 研究述评/055 第3章 共享经济平台的审核机制与信息披露 3.1 引言/058 3.2 共享经济平台对提供者的审核策略/061 3.3 共享经济平台的信息披露/071 3.4 本章小结/078 第4章 共享经济平台的质量控制与服务定位 4.1 问题的提出/081 4.2 概念分析与文献回顾/082 4.3 垄断平台的质量控制/086 4.4 竞争平台的质量定位/098 4.5 模型扩展/104 4.6 本章小结/111 第5章 共享经济平台的资金管理与风险控制 5.1 问题的提出/113 5.2 共享经济平台的押金管理问题/116 5.3 共享经济平台虚假财务披露的治理/120 5.4 共享经济平台的安全投资问题/127 5.5 本章小结/137 第6章 共享经济参与者的信任博弈与声誉机制 6.1 引言/140 6.2 相关文献/142 6.3 提供者和消费者的信任博弈/144 6.4 共享经济下提供者的声誉机制/152 6.5 提供者声誉的长期演变/161 6.6 本章小结/165 第7章 共享经济下的信任评价机制研究 7.1 引言/167 7.2 典型共享出行平台的评价系统/170 7.3 双向声誉评价系统/174 7.4 共享经济的动态声誉评价/183 7.5 本章小结/189 第8章 考虑平台监管和社会监督的演化博弈分析 8.1 引言/191 8.2 文献综述/192 8.3 共享单车平台与消费者间的演化博弈/195 8.4 引入第三方监督的共享单车平台与政府协同治理的演化博弈/205 8.5 本章小结/217 第9章 目标—行为框架下共享单车平台的道德风险—基于小鸣单车的案例研究 9.1 引言/219 9.2 理论分析框架/220 9.3 研究方法/225 9.4 案例分析/227 9.5 结论与建议/240 008 共享经济下道德风险控制与信任机制构建研究 第10章 共享出行中道德风险的形成机理—基于某出行软件平台的案例研究 10.1 引言/243 10.2 理论分析与研究框架/245 10.3 研究设计/249 10.4 案例分析/253 10.5 研究结论与启示/261 第11章 基于PLS-SEM 的提供者参与动机研究 11.1 引言/265 11.2 文献综述及研究假设/266 11.3 研究设计/272 11.4 研究结果/276 11.5 讨论与分析/281 第12章 共享经济下消费者信任的形成机制 12.1 引言/284 12.2 文献回顾/285 12.3 研究设计/287 12.4 实证结果分析/295 12.5 结论与展望/302 第13章 共享经济平台信任机制的实证分析 13.1 引言/304 13.2 文献综述及研究假设/305 13.3 研究设计/312 13.4 研究结果/317 13.5 本章小结/327 第14章 共享经济治理的三重面向与政策转型 14.1 引言/330 14.2 共享经济治理的政策简述/331 14.3 共享经济治理的发展偏差/339 14.4 共享经济治理的三重面向及逻辑转换/341 14.5 共享经济治理的特征演变/344 14.6 共享经济治理的实现机制/347 14.7 本章小结/354 第15章 结论与展望 15.1 主要工作及结论/357 15.2 研究启示/365 15.3 研究贡献与局限性/371 15.4 研究展望/375 参考文献/378 附录/424 索引/432 后记/435 PREFACE/001 CHAPTER1 INTRODUCTION 1.1 The Rapid Rise of Sharing Economy/001 1.2 The Hidden Worries in the Development of Sharing Economy/004 1.3 Definition of Core Concepts/009 1.4 Research Method and Design/018 1.5 Structure of the Book/026 CHAPTER2 THEORETICAL BASIS AND RESEARCH TRENDS 2.1 Literature Collection and Statistical Analysis/035 2.2 Theoretical Basis of Sharing Economy/042 2.3 Motivation of Participation in Sharing Economy/045 2.4 Impact of Sharing Economy/049 2.5 Dilemma of Sharing Economy/051 2.6 Governance of Sharing Economy/052 2.7 Research Review/055 CHAPTER3 SCREENING MECHANISM AND INFORMATION DISCLOSURE OF SHARING ECONOMIC PLATFORM 3.1 Introduction/058 3.2 Screening Strategy of Sharing Economy Platform for Providers/061 3.3 Information Disclosure of Sharing Economy Platform/071 3.4 Summary of this Chapter/078 CHAPTER4 QUALITY CONTROL AND SERVICE ORIENTATION OF SHARING ECONOMY PLATFORM 4.1 Research Questions/081 4.2 Conceptual Analysis and Literature Review/082 4.3 Quality Control of Monopoly Platform/086 4.4 Quality Positioning of Competitive Platform/098 4.5 Model Expansion/104 4.6 Summary of this Chapter/111 CHAPTER5 FUND MANAGEMENT AND RISK CONTROL OF SHARING ECONOMY PLATFORM 5.1 Research Questions/113 5.2 Deposit Management of Sharing Economy Platform/116 5.3 Governance of False Financial Disclosure of Sharing Economy Platform/120 5.4 Security Investment of Sharing Economy Platform/127 5.5 Summary of this Chapter/137 CHAPTER6 TRUST GAME AND REPUTATION MECHANISM OF SHARING ECONOMY PARTICIPANTS 6.1 Introduction/140 6.2 Related Literature/142 6.3 Trust Game Between Providers and Consumers/144 6.4 Reputation Mechanism of Sharing Economy Providers/152 6.5 Long-term Evolution of Provider’s Reputation/161 6.6 Summary of this Chapter/165 CHAPTER7 RESEARCH ON TRUST EVALUATION MECHANISM IN SHARING ECONOMY 7.1 Introduction/167 7.2 Evaluation System of Typical Travel Sharing Platform/170 7.3 Bilateral Reputation Evaluation System/174 7.4 Dynamic Reputation Evaluation in Sharing Economy/183 7.5 Summary of this Chapter/189 CHAPTER8 EVOLUTIONARY GAME ANALYSIS CONSIDERING PLATFORM MONITORING AND GOVERNMENT SUPERVISION 8.1 Introduction/191 8.2 Literature Review/192 8.3 Evolutionary Game Between Bicycle-sharing Platform and Users/195 8.4 Evolutionary Game of Bicycle-sharing Platform and Government Cooperative Governance with Third-party Supervision/205 8.5 Summary of this Chapter/217 CHAPTER9 MORAL HAZARD OF BICYCLE-SHARING PLATFORM UNDER THE FRAMEWORK OF GOAL-BEHAVIOR—A CASE STUDY BASED ON XIAOMING BICYCLE 9.1 Introduction/219 9.2 Theoretical Analysis Framework/220 9.3 Research Method/225 9.4 Case Analysis/227 9.5 Conclusions and Suggestions/240 CHAPTER10 THE FORMATION MECHANISM OF MORAL HAZARD IN SHARED BICYCLE—A CASE STUDY BASED ON A TRAVEL SOFTWARE PLATFORM 10.1 Introduction/243 10.2 Theoretical Analysis and Research Framework/245 10.3 Research Design/249 10.4 Case Study/253 10.5 Conclusions and Implications/261 CHAPTER11 MOTIVATION OF PROVIDERS BASED ON PLS-SEM 11.1 Introduction/265 11.2 Literature Review and Research Hypotheses/266 11.3 Research Design/272 11.4 Research Results/276 11.5 Discussion and Analysis/281 CHAPTER12 THE FORMATION MECHANISM OF DEMANDERS’TRUST IN SHARING ECONOMY 12.1 Introduction/284 12.2 Literature Review/285 12.3 Research Design/287 12.4 Analysis of Empirical Results/295 12.5 Conclusions and Prospects/302 CHAPTER13 EMPIRICAL ANALYSIS OF TRUST MECHANISM IN SHARING ECONOMY PLATFORM 13.1 Introduction/304 13.2 Literature Review and Research Hypothesis/305 13.3 Research Design/312 13.4 Research Results/317 13.5 Summary of this Chapter/327 CHAPTER14 THREE ORIENTATIONS AND POLICY TRANSFORMATION OF SHARING ECONOMY GOVERNANCE 14.1 Introduction/330 14.2 Policy Overview of Sharing Economy Governance/331 14.3 Development Deviation of Sharing Economy Governance/339 14.4 Three Orientations and Logical Transformation of Sharing Economy Governance/341 14.5 Characteristic Evolution of Sharing Economy Governance/344 14.6 Realization Mechanism of Sharing Economy Governance/347 14.7 Summary of this Chapter/354 CHAPTER15 CONCLUSIONS AND PROSPECTS 15.1 Main Research and Conclusions/357 15.2 Research Implications/365 15.3 Contributions and Limitations/371 15.4 Research Prospects/375 REFERENCES/378 APPENDIXES/424 INDEX/432 POSTSCRIPT/435
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