目录 主编的话 XI 研究论文 VR商店中社会元素对消费者购物体验和品牌态度的影响—基于心理意象视角的研究/马文菊,朱家稷,王烨娣,张依梦,蒋玉石 1 如何发布推送通知更有效?关于学习类App信息推送的研究/高思嘉,宋婷婷,张朋柱 22 影响移动医疗App用户体验及行为的机制研究/周中允,杨艳丽,向宇婧,赵群 35 在线健康知识社区中医生付费健康知识贡献动机研究:基于推-拉-锚定模型/刘璇,王凯 51 赔笑还是卖惨?旅游在线投诉回复中的表情符号对游客宽恕的影响研究/朱张祥,杨可宁,许春晓,王晶 68 从院线到流媒体:消费者的观影偏好与长尾效应分析/金悦,刘司舵 89 随机供需云环境中应用提供商收益驱动的最优资源协同配置策略/白静,许建军,张龙昌 105 游戏产品开发商的不同营销模式选择策略/王述,刘盾,聂佳佳 128 制造商产品回收再制造对电商平台运营决策的影响/蒋昙飞,石纯来,郝娜,谢永平 149 审稿专家 165 China Journal of Information Systems Issue 32 CONTENTS EDITORS’ NOTES XI ARTICLES The Influence of Social Elements in VR Stores on Consumers’ Shopping Experience and Brand Attitude— A Mental Imagery Perspective/ MA Wenju,ZHU Jiaji,WANG Yedi,ZHANG Yimeng,JIANG Yushi 1 How to Improve the Effectiveness of Push Notifications? A Research of Pop-up Messages on Learning Applications/ GAO Sijia,SONG Tingting,ZHANG Pengzhu 22 Factors Influencing Mobile Health App User Experience and Its Role on User Behavior/ZHOU Zhongyun,YANG Yanli,XIANG Yujing,ZHAO Qun 35 Research on the Motivation of Doctors’ Paid Knowledge Contribution in Online Health Knowledge Community:Based on Push-pull-anchor Model/LIU Xuan,WANG Kai 51 Smiling or Crying? Effects of Emoticons on Tourist Forgiveness of Tourism Online Complaint Response/ZHU Zhangxiang,YANG Kening,XU Chunxiao,WANG Jing 68 From Cinema to Streaming:Analysis of Consumer Viewing Preference and the Long Tail Effect/JIN Yue,LIU Siduo 89 Optimal Resource Co-allocation Strategy Driven by Application Providers Revenue in Random Supply and Demand Cloud Environment/BAI Jing,XU Jianjun,ZHANG Longchang 105 Different Marketing Model Selection Strategies for Game Product Developers/WANG Shu,LIU Dun,NIE Jiajia 128 The Impact of Manufacturer Product Remanufacturing on E-commerce Platform Operation Strategy/JIANG Tanfei,SHI Chunlai,HAO Na,XIE Yongping 149 PEER REVIEWERS 165