实用，新颖，与当前的国际形势和外贸政策联系密切，符合高职高专课程改革和学生的实际需求，突出交际性和实用性的特点。UnitOneTheCircumstancesofInternationalMarket1.TeachingAims2.ReadingMaterials3.WordsandExpressions.LanguageFocus.Exercise1MultipleChoice.Exercise2Checkthecomprehension.Decidethesentencesaretrueorfalse.Exercise3TranslatethefollowingintoChinese.Exercise4TranslatethefollowingintoEnglishExercise5Discussthetopics.
样章试读
目录
Part Ⅰ Text:The Globalization of Markets
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Two Business Management
Part Ⅰ Text:Business Management in a Global Environment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Three Exporting Goods
Part Ⅰ Text:Benefits from Exports
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Four A Business Negotiation
Part Ⅰ Text:Business Negotiation in international Trade
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Five Commodity Packaging
Part Ⅰ Text:Packing and Marking of Goods
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Six Terms of Payment
Part Ⅰ Text:Modes of international Payment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Seven Shipping Documents
Part Ⅰ Text:Shipping Documents
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eight insurance Documents
Part Ⅰ Text:General View of insurance
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Nine Commodity inspection
Part Ⅰ Text:Export and import Commodity inspection
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Ten Selling Technques
Part Ⅰ Text:Selling Technques
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eleven Dealing with Disputing
Part Ⅰ Text:Business Disputes
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Twelve E-commerce
Part Ⅰ Text:The Magic of E-commerce
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Keys to The Units
References
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