前言 Unit 1 Recruitment 1 Part I Lead in 1 Section A Warming-up Questions 1 Section B Listen and Respond 1 Section C Reading Comprehension 4 Section D Extended Vocabulary 8 Part II Case Study 9 Unit 2 Motivation 14 Part I Lead in 14 Section A Warming-up Questions 14 Section B Listen and Respond 14 Section C Reading Comprehension 17 Section D Extended Vocabulary 21 Part II Case Study 22 Unit 3 Performance Assessment 26 Part I Lead in 26 Section A Warming-up Questions 26 Section B Listen and Respond 26 Section C Reading Comprehension 29 Section D Extended Vocabulary 34 Part II Case Study 35 Unit 4 Product Position 41 Part I Lead in 41 Section A Warming-up Questions 41 Section B Listen and Respond 41 Section C Reading Comprehension 44 Section D Extended Vocabulary 48 Part II Case Study 49 Unit 5 Online Shopping 54 Part I Lead in 54 Section A Warming-up Questions 54 Section B Listen and Respond 54 Section C Reading Comprehension 57 Section D Extended Vocabulary 61 Part II Case Study 62 Unit 6 Advertising 66 Part I Lead in 66 Section A Warming-up Questions 66 Section B Listen and Respond 66 Section C Reading Comprehension 69 Section D Extended Vocabulary 74 Part II Case Study 75 Unit 7 Business Analysis 79 Part I Lead in 79 Section A Warming-up Questions 79 Section B Listen and Respond 79 Section C Reading Comprehension 82 Section D Extended Vocabulary 87 Part II Case Study 88 Unit 8 New Market 93 Part I Lead in 93 Section A Warming-up Questions 93 Section B Listen and Respond 93 Section C Reading Comprehension 96 Section D Extended Vocabulary 100 Part II Case Study 101 Unit 9 Competitive Strategy 106 Part I Lead in 106 Section A Warming-up Questions 106 Section B Listen and Respond 106 Section C Reading Comprehension 109 Section D Extended Vocabulary 113 Part II Case Study 114 Unit 10 Negotiation 120 Part I Lead in 120 Section A Warming-up Questions 120 Section B Listen and Respond 120 Section C Reading Comprehension 123 Section D Extended Vocabulary 127 Part II Case Study 127 Unit 11 Fast Fashion 132 Part I Lead in 132 Section A Warming-up Questions 132 Section B Listen and Respond 132 Section C Reading Comprehension 135 Section D Extended Vocabulary 140 Part II Case Study 140 Unit 12 Headhunter 145 Part I Lead in 145 Section A Warming-up Questions 145 Section B Listen and Respond 145 Section C Reading Comprehension 148 Section D Extended Vocabulary 153 Part II Case Study 154 Keys to Exercises 160 Unit 1 160 Keys to Section A 160 Keys to Section B 161 Keys to Section C 162 Keys to Section D 162 Unit 2 163 Keys to Section A 163 Keys to Section B 163 Keys to Section C 165 Keys to Section D 165 Unit 3 165 Keys to Section A 165 Keys to Section B 166 Keys to Section C 167 Keys to Section D 168 Unit 4 168 Keys to Section A 168 Keys to Section B 168 Keys to Section C 170 Keys to Section D 170 Unit 5 170 Keys to Section A 170 Keys to Section B 171 Keys to Section C 172 Keys to Section D 173 Unit 6 173 Keys to Section A 173 Keys to Section B 173 Keys to Section C 175 Keys to Section D 175 Unit 7 175 Keys to Section A 175 Keys to Section B 176 Keys to Section C 177 Keys to Section D 177 Unit 8 178 Keys to Section A 178 Keys to Section B 178 Keys to Section C 180 Keys to Section D 180 Unit 9 180 Keys to Section A 180 Keys to Section B 181 Keys to Section C 182 Keys to Section D 183 Unit 10 183 Keys to Section A 183 Keys to Section B 184 Keys to Section C 185 Keys to Section D 186 Unit 11 186 Keys to Section A 186 Keys to Section B 186 Keys to Section C 188 Keys to Section D 188 Unit 12 188 Keys to Section A 188 Keys to Section B 190 Keys to Section C 191 Keys to Section D 191 Appendixes 193 Appendix A Rating Scale of Presentation 193 Appendix B Rating Scale of Business Writing 194 Appendix C An Example of Memo 194 Appendix D An Example of Email 195 Appendix E An Example of Report 197
京公网安备 11010102004214号