Preface 前言 User's Guide 光盘使用方法 全球脉动 Global News Are the Desktop's Days Numbered? iPad and Google Chrome Take Aim at the Traditional Computer Interface iPad将终结传统电脑操作界面! The Shape of Cars to Come A Look into the Future of Electric Autos and Beyond 电力车──未来汽车新风貌先睹为快 In Touch Technology Pressure-Sensitive Screens Revolutionize High Tech Interaction 接触科技新未来──多重触控式屏幕 H_2-Go Eco-Friendly Riversimple Runs on the Power of Hydrogen 节能减碳的极致设计──首辆环保氢气车问世 E-Reader Revolution More Book Lovers Forsake Paper as the Electronic Medium Takes Off 电纸书将掀起阅读革命? The Cupboard Is Bare A Perfect Storm of Factors Sap World Food Supply 全球粮食价格不断攀升 暖化效应雪上加霜 Green Screens Sony Paves the Way to More Eco-Friendly Technology 索尼节能新科技 创意与巧思的完美结合 Search Wars Microsoft and Yahoo Team to Take on Google 当微软杠上谷歌 未来搜索引擎会是谁的天下? Athens on the Brink Understanding the Greek Tragedy Unraveling the Eurozone 欧洲经济泡沫的警钟 希腊危机 投资理财 Investment & Financial Management Tiny Houses Some Homeowners Are Thinking Small to Stay Debt-Free 小房子,大自由——迷你屋让你无贷一身轻 Rise of the Zombie Banks Lessons for Defeating the Financial Living Dead from Japan's Lost Decade 你不能不知道的理财黑洞──僵尸银行 Is It Inflation or Deflation? Breaking Down the Jargon of an Economic Crisis 什么是“通货膨胀”和“通货紧缩”? The Lessons of Lehman Brothers What We Can Learn from the Fall of the Financial Institution 雷曼兄弟让我们学到了什么? Sharing the Blame How All Consumers Played a Role in the Financial Crisis 金融危机袭卷全球 你难道没有责任? 企业管理 Corporate Management Building the Starbucks Experience A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz 从一杯咖啡到咖啡王国──星巴克董事长霍华·舒兹的咖啡哲学 Video Game Guru Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto 任天堂的成功哲学 adidas vs.PUMA The Family Footwear Rivalry That Divided a Town Adidas与Puma 60年来的恩怨情仇 Heavenly Hotel An Eye for Detail Helps Paris'George V Survive Tough Times 看他们如何经营豪华饭店 From Bath Beads to the Boardroom CNN Exclusive Interview with Body Shop Founder Anita Roddick 美体小铺创办人谈女性商场竞争哲学 市场营销 Marketing & Sales The Faces of Luxury Brands Turn to Celebrity Star Power to Drive Sales 名人代言名牌背后的商业思维 Hot Wheels Luxury Cars Showcase the Need for Speed at the North American Auto Show 不景气中坚持奢华──顶级豪华房车 Hybrid Wars Toyota and Honda Square Off in Battle for Green 看谁最环保──日本节能车争霸战 Micro-Malls Entrepreneurs Dream Big with Tiny Shops 小格子,大商机──格子店铺满足创业需求 Design Acrobatics Adobe Tries to Outmaneuver Software Rival Microsoft Adobe 挑战微软 软件大战开打 French Thumb Their Noses at Apple iPod Maker Refuses to Sell Music Playable on Rival Products iPod的市场垄断策略 McCoffee vs.Starbucks Fast Food Giant Brews a Challenge to the Caffeine Kings 速食咖啡挑战咖啡龙头 品牌理念 Successful Brand Names The Sweet Smell of Success Updating Chanel' Timeless Fragrance No.5 法国香水经典代表──香奈儿No.5的故事 Skirting the Recession Luxury Icon Prada Survives the Sagging Economy in Style Prada 在经济低迷下的经营哲学 The Master of Cute In the Boardroom with Sanrio CEO Shintaro Tsuji 日本可爱文化的化身──凯蒂猫 Built for Speed Ducati Takes MotoGP off the Track and onto the Street 工艺与速度的完美结合 顶级重型机车DUCATI It's His Bag In the Boardroom with Coach CEO Lew Frankfort COACH 的“平价奢华”哲学 Ho-Hum on iPhone Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite? 移动科技新纪元──iPhone Driven in Style Rolls-Royce Unveils its Phantom Drophead Coupé 造车工艺极致再现 劳斯莱斯顶级敞篷车 商场名人 Business Guru A Meeting of the Minds CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk Business and Energy 《时代》百大影响力人物的对话CNN创办人泰德·透纳 & 德州石油大亨朋恩·皮肯斯 Say Yum! A Quick Boardroom Bite with Fast Food Kingpin David Novak “这就是肯德鸡!”CNN专访百胜总裁戴维·诺维克 Computing in the Cloud Google CEO Discusses Competition and Your Digital Future 信息科技新趋势──云计算 CNN专访谷歌总裁艾瑞克·施密特 On the Fast Track In the Boardroom with Formula One CEO Bernie Ecclestone CNN专访一级方程式赛车大佬伯尼·埃克莱斯顿 Media Master In the Boardroom with Barry Diller 从收发室小弟到董事长 好莱坞传媒大师的成功历程 附录:常用财经词汇
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