前言 Chapter 1 Globalization and International Trade 1.1 The Trend of Globalization 1.2 Driving Forces of Globalization 1.3 The Globalization Debate Summary Exercises Chapter 2 International Trade and Theory 2.1 Brief History of International Trade 2.2 Reasons of International Trade 2.3 Benefits of International Trade 2.4 Theories of International Trade Summary Exercises Chapter 3 Government Policies on International Trade 3.1 Arguments for Protectionism 3.2 Instruments of Trade Policies 3.3 Arguments for Trade Policy Summary Exercises Chapter 4 Culture and Communication in the Globalised World 4.1 What Is Culture? 4.2 The Determinants of Culture 4.3 Cross-cultural Communication 4.4 Business Etiquette Summary Exercises Chapter 5 Legal Systems in International Trade 5.1 Different Legal Systems 5.2 Legal Concepts Relating to International Trade 5.3 Laws of Concern in International Trade 5.4 Intellectual Property Rights 5.5 Operational Concerns of Multinational Corporations 5.6 Conflict of Laws Summary Exercises Chapter 6 Balance of Payments and Foreign Exchange Market 6.1 Balance of Payments（BOP） 6.2 Foreign Exchange Market（FX market） Summary Exercises Chapter 7 Exporting, Importing and Countertrade 7.1 International Trade in General 7.2 Market Research 7.3 Forms of Exporting 7.4 Methods of Payment 7.5 Countertrade Summary Exercises Chapter 8 Financing in International Trade 8.1 Import/Export Financing 8.2 Managing Foreign Exchange Risk Summary Exercises Chapter 9 International Marketing 9.1 Target Market Selection 9.2 Marketing Concentration and Marketing Diversification 9.3 Globalization of Markets and Brands 9.4 Marketing Management 9.5 Product Policy 9.6 Distribution Strategy 9.7 Promotion Strategy 9.8 Pricing Strategy Summary Exercises Chapter 10 World Trading System and Regional Trading Integration 10.1 World Trading System 10.2 Regional Economic Integration 10.3 Current Regional Integrations Summary Exercises References
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